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Comcast Spotlight is the ad sales division of Comcast and we provide video solutions to local, regional and national businesses through television and digital advertising. We provide local market advertising opportunities across multiple platforms (cable TV, satellite, telco, digital, mobile) and can target customers geographically and demographically to more efficiently and effectively reach and engage with specific audience segments. Our geographic segmentation tools reach the sub-DMA level, presenting more relevant messages to distinct audiences, while interactive applications offer opportunities to capture actionable leads and invite consumers to learn more about a product or service. Comcast Spotlight partners with other cable companies and television providers (satellite/telephone) in many markets to form interconnects that make buying local advertising easier. Advertisers can now reach most “pay TV” homes in a market with one-stop shopping and a standardized, consistent buying experience across multiple markets. With a consistent lineup of more than 50 networks across our markets, Comcast Spotlight makes it easy for regional and national advertisers to buy the same demographically targeted television and digital networks across multiple markets. We work with the top names in research to help our clients understand how their target audiences consume media. The process begins with a custom needs analysis for each advertiser, serving as the foundation for a media plan designed specifically to achieve that advertiser`s goals. Cable television brands are incredibly valuable and highly recognizable. Our clients can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs.
Alice Cooper is a Florence, SC-based company in the Telecommunications sector.
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DD Broadcasting is a Bronx, NY-based company in the Telecommunications sector.
WISPA represents the interests of the evolving Internet service provider ecosystem: innovative entrepreneurial providers of fixed wireless and fiber broadband solutions to consumers, businesses, first responders and community anchor institutions. WISPs bring critical Internet access to millions of Americans in unserved and underserved rural, suburban and urban areas of the country, quickly and affordably, offering cost-effective, competitive and innovative service options where they did not previously exist. Our mission is to help small local innovators and entrepreneurs usher in the next wave of evolving connectivity solutions through a strong, vibrant, and participatory WISP community; promote state-of-the-art industry standards, technology and education; and advocate sound public policy which encourages investment, development and deployment of high-speed broadband to all Americans, no matter where they live. In short, WISPA seeks to build an environment where ISPs flourish, customers are happy, and communities grow through robust 21st century connectivity and competition.