| Name | Title | Contact Details |
|---|---|---|
Brian Goodwin |
Chief Technology Officer | Profile |
At Observa, we give our clients data they didn`t know they could get, perspectives they didn`t have before, and an authentic, immediate snapshot of their positioning. Through us, they see what their customers see, they get a true view of the customer experience, and they are empowered to respond. Our platform enables our clients to quickly gather insights into the effectiveness of their marketing and sales efforts. With Observa, they will find out if their products are on the shelf, if their price reductions are being passed on to the customer, if their secondary displays are being set up, and much more. We utilize on-demand workers to audit retail execution. Real-time analytics expose exactly when and where store execution is failing. The information we provide allows brands to efficiently fix issues, and ultimately improve sales.
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