Name | Title | Contact Details |
---|---|---|
John Arstingstall |
Chief Technology Officer | Profile |
Mperativ provides the first strategic platform to align marketing with sales, customer success, and finance on the cause and effect relationships between marketing activities and revenue outcomes. Despite pouring significant effort into custom analytics, marketers are struggling to convey the value of their initiatives. By recentering marketing metrics around revenue, Mperativ makes it possible to uncover data narratives and extract trends across the entire customer journey, with beautifully-designed interactive visualizations that demonstrate the effectiveness of marketing in a new revenue-centric language. As a serverless data warehouse, Mperativ eliminates the complexity of surfacing compelling marketing insights. Connect marketing strategy to revenue results with Mperativ.
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Thinaire enables marketers to make TV, print, and display advertising purchases part of a fully connected media play. Today, Thinaire offers contactless technologies that allow brands to follow consumers from living room to retail, providing proximity marketing solutions for brands, retailers and marketers. These couch to commerce solutions begin with second screen offerings focusing on the home; connecting shoppers to proximity driven content delivered exclusively in the retail and venue space… effectively closing the loop for the connected consumer.