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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.
Buzzoole is a marketing services company that automates, manages and measures investments with influencers. Its end-to-end platform uses cutting-edge Artificial Intelligence technology to simplify every stage of the creator marketing process. Buzzoole serves over 850 international brand partners and boasts the largest opt-in community of more than 260,000 creators from all over the world. Founded in 2013 in the growing tech centre of Naples in Italy, the company has a growing presence in a number of locations globally, including the UK and U.S. Technology driven Influencer Marketing that works for every strategy. Buzzoole offers a 360 degree solution for brands, agencies and media partners. We work across all Creator tiers and platforms to deliver long-term and campaign specific impact. Buzzoole uses proprietary technology to understand and measure the effectiveness of Influencer Marketing investments - Real-time reporting across all KPIs - E-commerce and conversion tracking - True Reach and Brand Uplift - powered by Nielsen - Sentiment Analysis
M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands with people, across all channels. It delivers cost effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences. Its innovative media strategies are underpinned by data, compelling creative and informed media buying to deliver business growth for its clients. Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements. Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.
Community Analytics is a unique organization whose singular aim is to connect organizations to the relationships impacting their bottom line.
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