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MAXAM Tire North America is a global leader and manufacturer of specialty tires engineered and custom built specifically for OTR, construction, industrial and agricultural industries. MAXAM Tire has over 50+ years experience in designing, distributing and engineering high-quality specialty tires for markets all around the world. When it comes to serving customers, we deliver unmatched business solutions, service and support. Learn more at www.maxamtire.com
With a global footprint spanning Europe, North and South America, Asia, and Africa, Sodecia operates business units that partner with the worlds leading automakers to develop innovative products and services. We specialize in stamping and welding, producing high-quality automotive components. Our technology centers in Europe provide comprehensive collaborative engineering services, delivering solutions that add value through advanced technologies, sustainability, agility, simplicity, and customer satisfaction. Sustainability is at the heart of our operations. We are committed to reducing our environmental impact through various initiatives, including the implementation of cutting-edge technologies and sustainable practices. Our dedication to sustainability ensures that we are not only meeting the needs of today but also preserving resources for future generations. At Sodecia, we believe in continuous improvement and innovation. Our global team is dedicated to enhancing the quality of life through the development of solutions for the automotive sector. Together, we are driving forward to create a safer, more efficient, and sustainable future. Explore more about our mission and values on our website.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.