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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
It`s not luck; it`s Luckie. Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can`t explain. We have expertise and passion for CPG, tourism and hospitality, pharma and healthcare, and automotive products and services. We have a track record of achieving seemingly impossible results. Our independence means we do what`s right for our partners and our people. 70 years and counting.
As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of your customers along the path to purchase. Our purpose is to help you build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system. Our expert team of specialists deliver integrated initiatives that help the world`s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world.
With 60 years of experience in Food & Drink communication, Sopexa continues moving forward to get a jump on the latest innovations. From influencer strategies to branding to shopper marketing, we are excited to work together with you to meet your every...
VNU Retail Group is a technology driven specialty retailer offering alternative credit solutions for online shoppers within a large underserved market. We offer brands such as Apple, Sony, Samsung, LG, Gucci, Prada, and Cuisinart through the Emporium and Venue brands, totalling well over 100,000 products. Our mission is to make luxury affordable by offering prestigious brands for low flexible payments, while providing a superior shopping experience.