| Name | Title | Contact Details |
|---|---|---|
Bob Peacock |
Chief Technology Officer | Profile |
The foundational dynamics of DrivenIQ resides in our proprietary owned Identity Graph & aggregated People-Based 1st party data technology. We have developed & acquired the technology to identify, capture and curate 1P audiences visiting your business site & solving ID resolution against our owned (not licensed) consumer database over 4 Billion multi opted-in consumer cookie-less addressable ID Graph with over 500 demographic, behavior, and lifestyle characteristics, to create the first and best 360 Audience Management Platform on the market! Our Data is enhanced daily and was developed over the past 20 years. This enables our Omni-Data people based audience solution to be the first of its kind in the market to help businesses focus on “InReach” and building owned and customizable 1P highly targeted audiences that can be activated across all the Digital and Offline pathways! Unlike outreach and 3rd Party Data, making our 0P and 1P audience data CDP makes media activation and Custom APIs a more strategic way to integrate solutions that help automate ways to enhance media capabilities with your Newly owned data set that`s accurate & monetizes your data asset foundation while also driving your business goals and hedging corporate brands down to the SMB by offering solutions against the cookieless future. Consumer Radar® delivers precise 1:1 omni-data 1P audience integration personalized addressable email, direct mail, display and OTT/CTV deliverables to consumer`s PC, Smartphone, Tablet, and on every household streaming device – even when they leave your competitor`s location. Campaign design and digital channels are 100 % scalable based on your KPI`s and budget parameters. Every media channel`s investment leveraged to only precise consumer targets.
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