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Apsalar’s platform is the leading mobile DSP powered by 1st party behavioral data, providing an advertising and analytics platform for direct marketers and agencies looking to acquire and optimize high-ROI mobile audiences at scale. Apsalar was founded in 2010 by advertising technology veterans who previously started and built Kefta into a leading online behavioral targeting solution, which was acquired by Acxiom in 2007. The Apsalar management team has a combined 75 years working in online advertising and analytics. Apsalar has won numerous awards, including eWeek’s Top Ten Promising Mobile IT Startups (2011) and OnMobile’s AlwaysOn Top 100 Private Companies (2012).
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