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I am Eleanor Allen - a proven CEO turned business consultant and coach. I founded Catapult For Change to save you time by offering you surefire success due to my deep experience in business transformations, turnarounds, and growth strategies. Ill guide you to excel in the C-Suite, fostering a personal leadership exploration that uplifts both you and your organization. The inception of Catapult For Change stemmed from my passion to empower executives in unlocking their full potential. I firmly believe in the inherent greatness within each individual; however, obstacles occasionally hinder our progress. Our mission is to guide individuals and teams in overcoming these hurdles through a comprehensive approach to problem-solving and personal growth. This extends to our dedicated support for CEOs and C-Suite leaders, fostering the development of skills and talents that enable them to excel in their roles with both grace and joy. My personal purpose is to enhance the quality of life for both people and the planet, and Catapult For Change serves as my conduit to do this. Operating as a Public Benefit Corporation (PBC), Catapult For Change distinguishes itself by not only functioning similarly to an S Corp or an LLC but also by incorporating a public benefit element. Based in Colorado, Catapult For Change aligns with the PBC criteria by contributing to the philanthropic endeavors of Water For People - an organization I formerly led. Water For People operates globally across nine countries in Latin America, Asia, and Africa, addressing the urgent global water crisis and empowering communities with sustainable access to clean water and sanitation services, with the commitment of Everyone, Forever. Catapult For Change pledges annual donations to support Water For Peoples mission. As a PBC, our commitment to this cause is transparently showcased in our mandatory annual impact report, a requirement for all PBCs filed in the State of Colorado.
WE HELP ATHLETES PUSH LIMITS, CHALLENGE THE STATUS QUO AND STRIVE FOR THAT WHICH IS BEYOND THE HORIZON. Using insights from mountain athletes we have brought to market innovative products such as the Stretch Puffy Jacket focused on solving problems and delivering performance. SYNC is a fast growing performance sport brand building technical apparel for the mountain athlete. Through our single-mindedness and commitment to performance we have been able to deliver true innovation to our consumers.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
With over a century in business, MLC (formerly Mississippi Lime Company) has built a reputation on the purity of its products, commitment to research and development, and tradition of customer satisfaction. MLC operates the largest lime facility in the Americas and mines some of the purest limestone reserves in the world. The company supplies high-calcium quicklime, hydrated lime, calcium carbonate products, trucking services, and technical solutions from a diversified, reliable network of facilities in Ste. Genevieve, MO; Calera, AL; Verona, KY; Vicksburg, MS; Weirton, WV; Chester, SC; Mobile, AL; Prairie du Rocher, IL; Bridgeville, PA; as well as several distribution sites throughout the country. MLC is a privately held company that has a fully integrated system for mining limestone and manufacturing high-quality, food-grade calcium products and pulverized limestone. MLC also owns and operates a trucking and logistics subsidiary, MLC Trucking, to further support customer needs and ensure additional supply security.