| Name | Title | Contact Details |
|---|---|---|
Daniel Babb |
Senior Vice President of Technology | Profile |
MECLABS is dedicated to using the Web as a laboratory to gain an understanding of the factors that influence human choice. MECLABS develops robust partnerships with leading businesses and universities to conduct real-world research that continuously validates and updates our library of insights.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Modernizing the industry by bringing a combination of traditional & unique inventory to market. Developing innovative opportunities that provide agencies, clients & consumers the ability to push limits, take risks and ultimately, to think BIG.
For 30 years Vince Leonardo managed the in house tradeshow department at Rochester, New York based, Bausch & Lomb, one of the world`s largest suppliers of eye health products, including contact lenses, lens care products, medicines and implants for eye diseases. When the company decided to out-source the department, Vince started RES (Rochester Exhibit Services) and his first major client was Bausch & Lomb. Vince also opened an event company, LT Rentals, to serve both consumer and trade event business. Both businesses prospered and after 20 years, Vince turned the company reins over to his son, James Leonardo, who has led the growth of RES, becoming one of the nation`s top 50 tradeshow and event organizations – named by EVENT MARKETER magazine in their annual profile of top industry performers.
Over the past 25 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen partner of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company`s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty.