| Name | Title | Contact Details |
|---|---|---|
Daniel Babb |
Senior Vice President of Technology | Profile |
Invoke conducts large-scale online research events that combine qualitative perspectives with quantitative sample sizes. Clients participate as the research unfolds in real-time -- reviewing responses, conducting 1:1 chats and inserting on-the-fly questions. Patented technology allows Invoke to manage up to 500 participants simultaneously - including the ability to analyze the results and conduct additional probes in real-time. Participants remain engaged for up to 90 minutes. Clients know first-hand that no other methodology can match the excitement of participating in the LIVE research event as it unfolds — or of the speed and confident decision-making that Invoke enables.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
IgnitionOne is a global leader in cloud-based digital marketing technology. The company`s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
At Golin, we possess the power to inspire and create change. By embracing new technologies and pushing creative boundaries, we help our clients adapt and win in a constantly changing world. We do things differently. Using our revolutionary g4 model, our specialist communities use proprietary tools to plan and execute powerful campaigns designed to create positive change for our clients. We are committed to delivering the deepest insights, boldest ideas and broadest engagement to the world`s leading brands through seamless integrated communications.