| Name | Title | Contact Details |
|---|---|---|
Daniel Babb |
Senior Vice President of Technology | Profile |
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, News Corporation, L’Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool. We are part of Publicis Groupe, the third largest communications group in the world.
Droga5 is a creative and strategic advertising agency headquartered in New York, with an office in London. Founded in 2006, Droga5’s clients include Ancestry, Belstaff, Blue Apron, Chase, CoverGirl, Danone, ESPN, Georgia-Pacific, Google, Heineken, Johnsonville, LVMH, MailChimp, Mattress Firm, Mondelēz International, The Nature’s Bounty Co., The New York Times, Peroni, Pizza Hut, Prudential, Sprint, Tencent, Under Armour, Unilever, and the Y, among others. Droga5 has won Agency of the Year 13 times in the last 11 years and is the only agency to be named to Advertising Age’s A-List over seven consecutive years.
Raintree is a full-service franchise development organization that partners with emerging and growth-oriented franchises in the US and internationally. Our mission is to attract highly qualified franchisees to your concept. Smart franchisers know the key to success is to minimize fixed expenses and remain lean as they grow. RainTree leverages an expansive network of marketers, public relations pros, brokers and a sales team paired with the latest in digital. We provide the industry`s most experienced development team on a pay-for-performance basis.