| Name | Title | Contact Details |
|---|---|---|
Daniel Babb |
Senior Vice President of Technology | Profile |
McGarrah Jessee is a full-service consumer branding agency with no hard walls between disciplines. We think from a business perspective first and get a bigger charge out of working together than we do from working alone. Our method is driven by deep immersion into our clients` businesses. We build brands across every touchpoint and take pride in the smallest and quirkiest of details, because sometimes that`s where the magic is. Our clients include Lyft, GameStop, Frost Bank, Whataburger, Costa Sunglasses, YETI, Zippo and Case Knives. If there`s one thing we`re known for, it`s for growing cult brands. In 2017, McGarrah Jessee was named Small Agency of the Year: Gold by AdAge and has been recognized by Outside Magazine as a best place to work. Our work has been featured in Fast Company, Inc, Forbes, Ad Age, Adweek, Communication Arts and ANA Magazine. Specialties: Business Strategy (business model analysis, portfolio strategy, gap analysis, design thinking); Brand Strategy (positioning, segmentation, contact planning); Research (qualitative, quant, ROI); Engagement (planning, buying, SEO); Campaigns (broadcast, OOH, print, web, mobile, events, social media); Design (websites, UX, retail experience, identity, collateral, POS, packaging).
Founded in 2015 but years in the making, VSBLTY is a ground breaking retail and security software technology company with a variety of applications to drive brand engagement, insights and sales. VisionCaptor™ marries brilliant animated / interactive brand messaging on refrigeration glass panel doors at point of sale in retail environments such as supermarkets and C-Stores, with “first of its kind” facial recognition and data capture technology that delivers real time behavioral analytics and sales metrics. DataCaptor™ is a stealthier end cap application that tracks consumers every move at POS. VSBLTY is "Insights in Motion" and the future of retail analytics.
Every day, hundreds of customers around the world rely on Ooyala to maximize the revenue potential of every digital video asset on every possible device. Ooyala provides everything our customers need to connect with viewers on all screens: to package, manage, publish, syndicate, measure, personalize and monetize video. We offer the industry’s most comprehensive video solution, built for modularity to enable swift integration of best-of-breed components from the video ecosystem. Our open platform integrates smoothly with existing systems and allows partners to add components easily, enabling rapid development and deployment of sophisticated media workflows. In particular, our media logistics platform helps content holders to package and prepare all content - from video to advertising - for both on-air and online delivery. Our video platform helps clients build the largest possible audience online, while our ad serving and programmatic trading tools help them extract more value from that audience. That means more views, more efficient and effective programming, and more revenue through increased CPMs across all channels. Our video player automates and integrates viewer engagement data to customize the content, layout and advertising presented to each viewer, thus delivering a truly personalized and optimally monetized video experience. Ooyala’s personalization techniques are proven in the market to drive increased user engagement and revenue. Our award-winning analytics product, Ooyala IQ, provides multi-dimensional analysis of video consumption metrics in a sleek, easy-to-use interface that works seamlessly across desktops and mobile devices. Our clients get always-on access to the data that matters most to their business. Ooyala is a subsidiary of Telstra, the largest telecommunications company in Australia.
Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.
CourtAvenue is a global agency composed of industry entrepreneurs and experts accelerating digital transformation for the world`s most ambitious companies. The agency works with clients to prioritize and actualize new avenues of digital and business growth by using data and insights to define growth verticals and modernizing business processes through emerging technologies. With its best-in-class commerce capabilities across owned and retail channels, the agency helps clients understand the customer needs they must address, the opportunities they have to differentiate, and the roadmap to bring it all to life. CourtAvenue drives clients closer to consumers by determining how to create human-centered interactions with the company, its services, and its products.