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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Superior Industries is a leading global manufacturer of aluminum wheels for light vehicles, founded in 1957 and based in Southfield, Michigan. The company operates nine manufacturing facilities across North America and Europe, employing around 8,000 people. With over six decades of experience, Superior Industries focuses on innovation in lightweighting and advanced finishing technologies to meet the needs of the automotive market. The company specializes in producing light vehicle aluminum wheels, offering custom finishes and designs. It also has expertise in wheel lightweighting, which enhances fuel efficiency and performance. Superior Industries is publicly traded on the New York Stock Exchange under the ticker SUP and positions itself as a supplier to automotive manufacturers that require high-volume, quality wheel solutions.
Smoothie King is a global health-focused smoothie company founded in 1973 in Kenner, Louisiana. It pioneered the smoothie sales concept and has grown to become a leading brand in the industry. The company was acquired in 2012 by Wan Kim, who expanded its reach and offerings. Smoothie King operates over 1,000 locations worldwide, with its headquarters in Dallas, Texas. The company offers a diverse menu of smoothies made from non-GMO fruits and vegetables, catering to various nutritional goals such as weight management, energy boosts, and muscle recovery. In addition to smoothies, some locations provide sports beverages, energy bars, snacks, and vitamin supplements. Smoothie Kings mission is to promote health and wellness by delivering high-quality, nutritious products while emphasizing ingredient transparency.
XNRGY Climate Systems is a Montreal-based company that designs, develops, and manufactures HVAC systems with a strong emphasis on energy efficiency and sustainability. Founded in 2017, the company aims to lead North America in sustainable design and advanced manufacturing of custom air handling systems, particularly for data centers, healthcare facilities, clean rooms, and life sciences environments. The company offers custom-engineered air handling units tailored to meet specific project requirements, focusing on reducing power usage effectiveness and carbon footprints. XNRGY specializes in thermal management solutions, ensuring optimal cooling and heating for mission-critical facilities. Its product lineup includes custom air handlers, energy recovery systems, and specialized materials designed to meet demanding specifications. XNRGY serves a diverse clientele, including major cloud and hyperscale data center operators, healthcare facilities, and life sciences organizations, ensuring high standards of air quality and efficiency.