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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Composed of acquired marketing, media and communications agencies, Acceleration Community of Companies (ACC) was created in May 2018 by 30 year Marketing and Communications industry expert and operator, Michael Nyman, with the intent to guide and advise clients to move quickly and more efficiently with their branding, marketing and media decisions. With ACC Advisory, an in-house strategic marketing consultancy made up of industry experts at the forefront of technology, trends and trade, ACC offers a new and integrative service approach of best-in-class specialized resources, where strategy, technology and creativity converge. With offices in Los Angeles and New York, ACC has rapidly built out much of its operating group, and several Advisory clients, including Pepsi, T-Mobile, Fashion Nova and Canopy Growth, among others.
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. We partner with publishers and distributors to grow their businesses via differentiated solutions designed to break down the silos of television and digital video and generate demand. In tandem, we provide the solutions for brands and agencies to reach their audiences in unprecedented ways. In doing so, we are ensuring the future of television. Through our open ecosystem, partnership-based approach and successful execution of our focus, television will be ready for any and all challengers. Publishers and distributors will have the solutions needed to grow their business in unprecedented ways, and brands and agencies will gain the only thing that has ever mattered – the results they need. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.
Launched in 2007, Health Media Network (HMN) is the fastest growing point-of-care media company in the U.S. We deliver customized programming to highly-targeted audiences making it more relevant and appealing for patients and caregivers while they wait to see their physician. HMN reaches over 35,000 physicians and millions of patients and caregivers in the waiting rooms of medical offices and healthcare facilities nationwide. We provide education and health content utilizing 25 specialty health networks covering a range of topics that include condition management, treatments, preventative care and healthy lifestyle tips. All content is professionally written and reviewed by a medical advisory board. HMN programming is provided to physician's free-of-charge. And as the industry leader in television IP addressable technology, HMN is able to display specific health information in one waiting room and entirely different content in another waiting room. This allows for customized content by medical specialty and a targeted audience for marketers. HMN's 360 degree approach to the medical waiting room also offers in-office brochure distribution, a poster/wallboard network, mobile marketing and custom publishing services.