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Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA).
MediaLink is a leading advisory firm helping to drive competitive advantage in this new disruptive business environment. We provide counsel to clients in the marketing, media, entertainment, and technology industries. We`re next-generation because the company`s 50+ employees all have significant operating experience in media, marketing, advertising, technology and entertainment. We`ve walked in our clients` shoes – seen the opportunities and the challenges of their jobs. We`ve lived them. We deliver strategy with the best of them – we often compete with the traditional consulting firms -- but always with a bias toward pragmatic action because we`re operators by trade. And if you need us to, we assist with the implementation and execution of the strategy we recommend. We`re not afraid to get a little dirt under our fingernails.
We`re Saatchi & Saatchi Wellness—where creativity is alive and well. We help build brands by motivating consumers to improve their total well-being in a smart, irreverent, award-winning kind of way. Walk our halls and you`ll meet a diverse group of professionals all drawn together by an underlying desire to care. About those we work with every day. About our brands and brand teams. And about the consumers we reach out to online, on air, in print, and in office. It`s no wonder then, that we`re a part of one the largest communications networks in our industry.
Zeta Interactive is a company with a heritage of innovation and a future of leadership. Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company has built an unparalleled Big Data marketing platform – with 350 million + consumer records at the core – through a series of strategic acquisitions and organic business moves. The company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Headquartered in New York City, Zeta employs more than 500 professionals across the Globe. The Company operates ‘Centers of Excellence’ in NYC, Silicon Valley, London and Hyderabad, India and has satellite offices in Boulder, Tampa, Washington DC, Madrid, Amsterdam and Bristol, UK.