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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
AMBA is a Texas-based insurance broker that provides services such as financial planning, database management and marketing for members.
Multimatic Inc. is a Canadian company founded in 1984 and based in Markham, Ontario. It specializes in providing automotive components, systems, complete vehicles, and engineering services on a global scale. With manufacturing and engineering facilities across North America, Europe, and Asia-Pacific, Multimatic has evolved from producing basic automotive parts to offering advanced vehicle dynamics and niche vehicle production. The company operates through several divisions, including Multimatic Mechanisms, which manufactures hinge systems and powered closures, and Multimatic Structures & Suspension, known for structural components and advanced suspension systems. Multimatic Engineering supports product development and manufacturing, while the Niche Vehicles division focuses on low-volume, high-performance sports cars. Additionally, Multimatic Motorsports designs and builds race cars, contributing to the companys engineering advancements. Multimatic collaborates with major automotive brands such as Ford, Honda, Volkswagen, and Aston Martin, providing innovative solutions and expertise in the automotive industry.
Club Champion is a premier golf club fitting company founded in 2010 and based in Willowbrook, Illinois. With over 140 locations across the United States, Canada, the UK, and Australia, the company specializes in custom golf club fitting and building services. Their goal is to enhance golfers performance by providing tailored solutions that deliver longer and more accurate shots based on individual swing characteristics. The company offers unbiased, tour-quality fittings with access to a vast selection of over 50,000 to 65,000 clubhead, shaft, and grip combinations from more than 65 brands. Each fitting session typically lasts around three and a half hours and utilizes advanced technology, including TrackMan launch monitors and SAM PuttLab systems, to ensure precise measurements. Club Champion assembles custom golf clubs in a centralized facility near Chicago, catering to a diverse clientele that includes both amateur and professional golfers. With a commitment to quality and performance, Club Champion conducts over 100,000 fittings annually, making high-quality custom fitting accessible to a wide range of players.