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We believe that the latest payments and commerce technology should be accessible, affordable and intuitive for everyone. Whether on the go, in store or online, we give merchants of all types the freedom to spend less time on complex tasks, and more time with the parts of the business they know and love. Supporting small businesses succeed is at the heart of what we do, and innovation is what powers us to do that. Our 2-in-1 business solution seamlessly allows merchants to accept all payment types from chip and pin, to contactless and digital wallets, while providing simple and powerful tools to manage inventory, sales, online orders and much more, all from one single app. Founded locally in 2008 by entrepreneur Abdullah Faisal Al-Othman, Geidea has evolved into a leading and fully licensed payment service provider offering digital banking technology, Point-of-Sale (POS) Terminals and business management solutions serving both financial institutions and small businesses in retail and digital commerce. As the leading payment solutions provider, we are proudly based in Riyadh, Saudi Arabia, and offer services in several locations across the GCC, including the United Arab Emirates and Egypt. Today, we have over 1,000 employees, serve over 150,000 merchants, and provide more than 700,000 payment terminals in addition to ATM networks with 75% market share across the Kingdom alone. Until recently, only the bigger players could enjoy the latest tech. Now, we are making it available for everyone, giving smaller businesses the chance to get ahead and reach for more. Just like the nimble businesses we serve and the latest technology that we provide, the secret is in our inclusive and forward-thinking strategy.
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Fundamental Advisors is a private equity and alternative asset management firm based in New York City, founded in 2007. The firm specializes in municipal and public purpose investing, focusing on cash-flowing, asset-based investments in essential service sectors. Their investment approach is adaptive, allowing them to navigate various capital structures and sectors to achieve consistent returns and downside protection. The firm employs two main investment strategies: the Flagship Opportunistic Strategy, which targets special situations in municipal markets, and the Renewable Energy Strategy, which provides flexible capital solutions for renewable energy projects. Fundamental Advisors invests primarily in debt, assets, or securities related to municipal markets and public purpose assets, leveraging their expertise to address inefficiencies and complexities in these markets. With a team of around 40 employees, Fundamental Advisors manages assets with a focus on public infrastructure and community assets. Their clients include municipal entities and public purpose organizations, supported by key investors like White Oak Equity Partners and Tandem Health Care.
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