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Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry`s leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as Dr. Seuss` The Lorax, Dr. Seuss` The Grinch and The Secret Life of Pets and Sing films. Illumination`s soon-to-be released The Super Mario Bros. Movie will join a studio library that includes two of the top 10 animated films of all time. Illumination`s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $8 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination`s upcoming films in 2023 include The Super Mario Bros. Movie and Migration. Illumination is based in Santa Monica, CA and its studio, Illumination Studios Paris, is located in the center of Paris.
Content marketing is going through a transition. As organic reach declines and content consumption patterns shift, content marketers can no longer create massive amounts of content, blindly distribute it across audiences and platforms, and expect to achieve their goals. They need to look for new ways to effectively leverage content. They need to think of content through the lens of the distribution channels and their specific targeting parameters. Keywee offers marketers a new approach to data-driven content marketing, delivering the concrete, measurable success that brands and publishers want and need to optimize the ROI of their content marketing initiatives. Its content marketing platform uses advanced text-mining technology and a data layer to help customers find the audiences most likely to meet specific business goals for their content.
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