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Bazaarvoice is a B2B technology company based in Austin, Texas, founded in 2005 by Brett Hurt. The company specializes in consumer-generated content (CGC) solutions, connecting brands and retailers to authentic customer voices. It manages user-generated content such as ratings, reviews, and social media photos across over 12,000 client websites, facilitating engagement and trust. The company offers a range of services, including targeted advertising solutions and personalized shopping experiences driven by customer data. Bazaarvoice also provides analytics tools to help businesses understand consumer behavior, including insights from its Shopper Preference Report. With a diverse customer base that includes thousands of global brands and retailers, Bazaarvoice processes over a billion monthly shopper interactions, serving clients from startups to Fortune 500 companies. The company values performance, transparency, innovation, and collaboration, fostering a supportive workplace culture.
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