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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Ampersand is a data-driven TV advertising sales and technology company with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments. With a commitment to constant innovation and growth, Ampersand reaches 85 million households leveraging unique data insights to connect brands with audiences to drive desired outcomes. Ampersand is owned by three of the largest cable operators in the US: Comcast Corporation, Charter Communications, Inc. and Cox Communications.
Helping Business THRIVE. Through all things marketing. Your marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money. Marketing should be there to help your business, in whatever that means for you. Every single month you should be able to point to dollars that each campaign, channel, and investment has earned you. Your sales people should see marketing as an ally working to increase closing rates. Marketing isn`t an additional expense, it`s a necessity. Madison Taylor Marketing aims to dramatically impact organizations through the strategic use of marketing. We believe that with the right marketing organizations can accomplish anything. Our passion is to partner with you to do just that.
Social Native is a marketplace for content. Our technology matches brands with content creators to create high performing branded content at scale. We have automated the process by which brands define content needs, match with potential creators, and contract with creators who are interested in creating content according to brand guidelines. As a result, the brand can expect a gallery of branded images, distribution on the content creator`s social channel, and key analytics in order to make decisions about how the brand can further use the content.
ACCENT Marketing Services is the performance marketing company for brands that are passionate about keeping and growing customers. Our data-driven approach combines the right tools, strategies and resources to help brands get the most out of their customer relationships. And our Continuous Engagement Improvement℠ process is proven to transform customer service touch points into powerful relationship and brand-building tools. Since 1993, ACCENT has helped world-renowned brands acquire, support, retain and grow customers at every lifecycle stage. Today, we provide expert guidance to help our clients engage with their customers in the digital, social, interactive and real-time world. By consistently delivering personalized and engaging customer experiences, we have turned clients like BJ’s Wholesale Club into a Forrester Top 10 Customer Experience firm and helped a Fortune 100 telecommunications client move from worst to first in customer service. Whether consumers are on the phone, online or in the social cloud, ACCENT ensures our clients are part of the conversation. Because every time a customer interacts with your brand, it’s an opportunity.