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At The IMAGINE Group, we understand the need to revolutionize the consumer experience and drive our clients brands and outcomes. That`s why we`ve created a model to enable our clients to optimize their brand`s performance and return on visual communications. By empowering our clients to deliver visual communications that are bold, brave and boundless, we strive to inspire, engage and educate consumers. As our clients` strategic allies, we identify, create, deliver and measure visual communications solutions to drive consumer outcomes. The IMAGINE Group brings together the essential expertise and capabilities through our family of companies to provide a big picture perspective and connected visual communications solutions. We help our clients deliver breakthrough creative and game-changing consumer experiences. The IMAGINE Group, headquartered in Minneapolis, Minnesota has 1,786 employees across five group companies which include Imagine! Print Solutions and Imagine! Express (Minneapolis, Minnesota; impactful visual solutions for mission-critical marketing challenges), Classic Graphics (Charlotte, North Carolina; data managed 1-1 marketing), Midnight Oil (Burbank, California; a creative marketing agency for entertainment, gaming and technology brands) and GFX International (Grayslake, Illinois; décor and visual communications process optimization). Major clients include leaders across all key retail, entertainment and consumer product verticals and segments in North America.
Cross MediaWorks (CMW) is driving the advanced TV revolution. With more the 300 employees worldwide, CMW companies are leading the next generation of cross-platform solutions with turnkey addressable TV capabilities, data-driven media solutions, and performance-based marketing. Leveraging our incredible scale, CMW clients and partners can effectively target audiences with relevant messages, while simplifying advertising workflows across all screens. Cross MediaWorks companies include Cadent, one2one Media and TCA.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens including mobile, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single, self-service platform for streamlined data-driven ad creation, performance optimized serving and consolidated reporting, providing common metrics across all screens. Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Sydney (AU) and Ljubljana (SI).