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GO ARMY I BEAT NAVY! The U.S. Military Academy competes as ARMY WEST POINT in a broad range of NCAA D-1 and D-2 sports. At West Point, its all fun and games for ARMY fans, but every cadet on the field or court understands that competition through their sport is a critical component for developing their leadership and teamwork skills, and especially for building personal bonds. West Points competitive sports programs support the Army values of loyalty, duty, respect, selfless service, honor, integrity, and personal courage. It is designed to teach these values in an athletic setting. The nature of competitive sports provides opportunities that are difficult to replicate in the conventional classroom, in other extracurricular activities, or in military field training.
POLYWOOD is a leader in the outdoor furniture industry, known for creating products from recycled plastic materials. Founded in 1990 and headquartered in Syracuse, Indiana, the company was the first to introduce outdoor furniture made from recycled plastics. POLYWOOD has expanded its operations with a second production and shipping facility in North Carolina. The companys mission emphasizes sustainability, focusing on both the production process and the materials used. POLYWOODs products, including the iconic Adirondack chair available in over 60 styles, are designed for durability and low maintenance. They are resistant to splintering, cracking, and rotting, and the company offers a 20-year lumber warranty. POLYWOOD also maintains a zero-waste mindset, recycling 99% of its waste stream. With over 1,550 employees, POLYWOOD operates a large manufacturing campus in Indiana. The company continues to innovate and expand its product lines, reinforcing its position as a pioneer in the outdoor furniture sector.
Kalmar is a Finland-based company that designs and distributes open automation systems for cargo container handling applications in ports and terminals.
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, 189 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato OWard, Alexander Rossi and Nolan Siegel, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Sam Bird and Taylor Barnard, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors and Drivers Championships. McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.