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Goodway Group is an independent digital marketing agency based in New York, founded in 1929. The company specializes in integrating data, technology, and creative strategies to enhance marketing efforts across various sectors. Goodway Group follows a philosophy called "Outcome Engineering," which emphasizes delivering measurable business results through strategic planning, analytics, and execution. The agency offers a wide range of services, including performance-led strategy and planning, marketing sciences and analytics, cross-channel media planning, and results-based media investment. They also provide tech and data science solutions, audience design, performance media strategies, dynamic creative development, and custom technology solutions. Goodway Group is recognized for its innovative marketing technology and has established partnerships with major platforms like Google, Facebook, and Amazon, enhancing its media buying capabilities.
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