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When W.K. Kellogg founded Kellogg Company in 1906, he had no way of knowing that his fledgling business would grow to become among the most recognized and respected companies in the world. All he knew was he wanted to help people enjoy a healthier, more nutritious breakfast — and he was determined to succeed. Although more than a century has passed and our product portfolio has expanded beyond breakfast, we have never lost sight of the principles put in place by our founder. Despite the ever more rapidly evolving landscape in which we compete today, Kellogg Company remains as committed to enriching the lives of our consumers worldwide. Our strategy is simple and is composed of four pillars: Win in Breakfast; Be a Global Snacks Powerhouse; Double our Emerging Market Engine; and Win Where the Shopper Shops. These pillars guide all that we do from the pursuit of acquisitions to the launch of new products. Underlying all these actions, however, remains our commitment to driving profitable growth. We invest in brand-building activities and innovation to increase sales and improve mix, we limit spending on overhead, and we increase profitability; it is this profitability that is then used to fund the cycle again. Our strategy and operating model are clear and they are driving focus and improved results. We are very proud of our company’s heritage, and are very excited about our potential.
Haribo is a German confectionery company founded by Hans Riegel Sr.
Nestle is a global food and beverage company that offers products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
Bimbo Canada, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster`s®, Villaggio®, POM®, Bon Matin®, Ben`s®, Healthy Way®, McGavins® and Vachon®. In business for more than 100 years, the Company operates 17 bakeries and employs approximately 4,125 associates across Canada. It distributes its products through a network of more than 1,200 routes operated by more than 1,125 independent operators and some Corporate Associates.