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We make investments in healthy active lifestyle companies that want to follow the White Road.
BFY Holdings is comprised of Medora Snacks, LLC, which was founded in 2008 and is based in Middletown, NY, and Ideal Snacks Holding Corporation, which was founded in 1997 and is based in Liberty, NY. Medora’s primary brand, PopCorners®, is a high growth, better-for-you popped corn snack with a strong track record in the club and grocery segments within the U.S. and Canada and a presence in over 50 countries worldwide. Medora currently offers PopCorners®, PopCorners Whole Grain®, PopCrinkles®, and popped bean chips, and has a number of new products under development. Ideal is a contract manufacturer that produces popped snacks for branded CPG and retail customers. BFY’s mission is to become a global, diversified, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating.
KURA makes smoothie protein powder that combines high nutrition, great taste and the ultimate convenience. Every KURA smoothie is packed with 14 grams of pure New Zealand dairy protein, vitamins and minerals, probiotics and prebiotics, Omega-3’s and is GMO free. Unlike protein supplements with hard to pronounce ingredients, KURA is a protein smoothie you can feel good about. KURA provides a delicious, nutrient-rich start to your family’s busy day. It’s also perfect as an on the go mid-day snack or recovery smoothie. KURA brings all the benefits of New Zealand dairy - long considered the gold standard - to the U.S. in three healthy flavors: Chocolate, Vanilla and Berry. Try KURA today. KURA, your smoothie just got better.
Epic Gardening is a company that provides gardening advice for all experience levels, with a focus on practical and in-depth tips and tricks. They also sell quality, sustainable gardening products.
Lactalis is a global dairy company that produces a wide range of dairy products, including milk, cheese, butter, cream, and dairy ingredients. With a presence in around a hundred countries, Lactalis Group counts 80,000 collaborators and 250 production ...