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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
pluris marketing is a Framingham, MA-based company in the Software and Internet sector.
VIEWSET CORPORATION is a Herndon, VA-based company in the Software and Internet sector.
Today`s business world is shifting rapidly. Decisions have to be made faster than ever, and under increasing pressure. To survive – and thrive – your company must be able to transform its business model and continuously adapt to fast-changing markets. Successful companies are the ones that make the right choices to govern their operations in a sustainable way. They have the tools to strike the right balance between capacity for innovation, cost optimization, and risk management. At MEGA, we help corporations and governments address business-centric challenges such as corporate governance and business strategy execution, making sure their staff and resources are continuously aligned with their business strategies and objectives. We also help CIOs address IT-centric challenges, letting them efficiently optimize IT assets through successful IT strategy delivery. Backed by our expert advice, CIOs can successfully implement digital transformation programs. We have developed a unique set of enterprise governance software and consulting services that can boost operational effectiveness and efficiency – and improve your business performance for the long term. Our offering will let you optimize, transform, and govern your operating model. Our comprehensive lineup of enterprise governance software gives you an interactive view of all your business components. Our suite is powered by HOPEX, our signature platform, which brings together industry-leading practices in enterprise architecture (EA) and governance, risk, and compliance (GRC) into a single system. With MEGA, you get the visibility and tools you need to navigate change and improve decision-making – with a sharp focus on your business needs.
Fyber is a leading mobile advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile Supply-Side Platform. Serving approximately 320+ million monthly active users, Fyber works with thousands of the world`s leading app developers, publishers and advertisers.