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IQM is a programmatic media buying and audience intelligence platform focused on politics, advocacy, and issue-based campaigns. They provide 360-degree political advertising solutions to political campaigns and advocacy organizations including planning...
Pluralytics is an AI-powered platform that equips brands with real-time Content Intelligence to apply language that connects with the underlying values of their customers or find common ground across differences where polarized values exist.
The Integer Group® is the world`s leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive transaction. Through Retail Marketing, eCommerce, Brand Communications, Media & Connections, and Data & Analytics, we accelerate conversion and build a brand`s lifetime bond with its consumers. It`s what we call living at the Intersection of Branding and Selling®.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients` businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.