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Spectrum Reach, the advertising sales division of Spectrum, offers TV and digital advertising solutions that are accessible, affordable, and effective for local, regional and national businesses.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
As a full-service media agency, we offer a complete suite of services from strategic planning to investment to real-time analytics geared toward putting Perspective Takes Form to work for all our individual clients` brands.
As one of the largest engagement marketing and promotions companies in the nation, YA serves Fortune 500 brands and their agency partners. YA engages tens of millions of consumers by managing over 3,500 programs a year and hosting over 700 simultaneous digital experiences. YA DRIVES CUSTOMER ACTION We create, build, design, fulfill and manage interactive rewards, sweepstakes, contests, games and loyalty programs for some of the world`s largest brands. From strategy and creative to technology and execution, fulfillment and compliance, we engage customers to take action, buy more and spread the word. END TO END SERVICES Behind the scenes of every promotion, our team ensures all of the pieces come to life, flawlessly Whether we work directly with you or collaborate with your agency, our services are based on your business and marketing needs. We can partner with you in all phases of your program development, starting with the strategy and ideation or step in to manage critical components of the execution. RETURN ON MARKETING INVESTMENT All of our promotional solutions and services are designed to provide you with a trusted, one-stop approach to ensure our programs engage your customers and delivers a return on your marketing investment. YA develops innovative programs that drive sales and loyalty throughout the entire lifecycle of the customer, whether you want to stimulate acquisition, growth or retention. YA has the experience to build trust for brands in every major product category, and the originality to continuously captivate your customers ever-changing interests and needs.
360 is not just our name, it`s our approach. We create multiple brand touch-points that surround your audience wherever they go, whatever media they consume, and whenever they have opportunities to interact with your brand. The 360 approach surrounds your target audience with a full sphere of media and other touch points online and off. We leverage and integrate earned media, social media and owned channels, starting with a clear call to action for consumers.