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Branch links pass referring and contextual data through install, allowing you to customize the whole app experience depending on where your users come from. Mobile app marketplaces have been a major roadblock for marketers and developers. Upon first install, users are greeted with the same generic welcome page and onboarding flow. Would not it be nice to pass data through the install, customize the install experience, and track downloads on all organic growth channels? Welcome, Branch Metrics.
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