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U.S. Figure Skating is the national governing body for figure skating in the United States, established in 1921. Based in Colorado Springs, Colorado, it is recognized by the United States Olympic & Paralympic Committee and is a member of the International Skating Union. The organization promotes figure skating through various services and programs. U.S. Figure Skating offers competitive pathways for skaters, including testing and competition opportunities that lead to World and Olympic events. The "Learn to Skate USA" program supports both recreational and competitive skaters, with over 1,000 active programs across 49 states. The organization also provides resources for member clubs and offers volunteer opportunities in roles such as judging and officiating. Additionally, it sanctions competitions and provides educational materials for coaches and skaters. The organization serves a diverse customer base, including over 750 member clubs, individual skaters, and supporters of figure skating. U.S. Figure Skating is also home to the World Figure Skating Museum and Hall of Fame, attracting thousands of visitors each year.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
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