CTOs on the Move

The Reader's Digest Association (RDA) publishes the undersized general-interest magazine Reader's Digest, which boasts 50 editions and is translated into some 20 languages. In addition to publishing its flagship title, RDA operates about 60 branded websites. It leverages its extensive consumer database of more than 140 million subscribers to market books (such as Reader's Digest Select Editions, how-to guides, and cookbooks), special-interest magazines, music, videos, and financial and health products in nearly 80 countries.