| Name | Title | Contact Details |
|---|---|---|
Meganne Warner |
Director, Technology Transformation | Profile |
Digital Marketing Agency based in London specialising in Paid Search (PPC), Organic Search (SEO), Paid Social, Programmatic Display & CRO - Get Started Now!
Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their user bases. Attribution analytics and install tracking helps our customers measure the effectiveness of their app marketing enabling them to find the highest quality and most profitable users. Onboarding Links, offer a way to personalize a mobile apps new user experience ensuring the highest possible engagement and retention rates. Word of Mouth supercharges viral reach making it possible to acquire new users at a fraction of the cost of traditional mobile advertising. Tapstream tracks billions of campaign events every month on behalf of thousands of customers such as Microsoft, Turner Broadcasting, Twitch.tv, Yummly, Hootsuite, WebMD, and more.
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Sociomantic is about smarter, easier, more effective display advertising. We help the world’s largest online marketers drive incremental sales at scale, delivering real-time results with full transparency. We are driven by a constant curiosity about new technologies, our commitment to research and innovation, and our dedication to customer success. We thrive on outperforming expectations, and we are working hard to pioneer the industry’s most advanced digital marketing solutions. We want to turn the existing market upside down with innovative technologies and out-of-this world service. And we want to have fun doing it. Founded in Berlin in 2009, the company was born out of the combined expertise of our founding members in the areas of online marketing, scalable computing, and network analysis. Though our roots are in the German capital, we are proud to have had a truly global mindset at the core of our business since day one. The international experience of our team ties us to many parts of the world, from Australia to Texas, from Estonia to Argentina, from India to Egypt – and many places in between.