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In 2011, KUIU was launched by founder Jason Hairston with the idea of bringing incredible technology and innovation to serious mountain hunters at fair prices. The goal was to fulfill this mission by doing business with uncompromised commitment to quality and consumer transparency. Utilizing a direct to consumer business model, KUIU has brought revolutionary equipment to the hunting industry based off of a technical layering system designed to keep you comfortable and dry in the most extreme hunting conditions. By eliminating the middleman and introducing unmatched technology at unbelievable pricing, KUIU is bringing to life its motto "Innovation Never Rests".
Weve run the gambit on virtually everything you can do with an automobile. From donuts at Tire Slayer Studios to gravity-defying stunts on the streets of Las Vegas, weve earned our stripes on the automotive front lines, the pits, and the winners podium. Its a sense of pride and passion that allows us to continue to push the boundaries that make us who we are. At our core, we are enthusiasts just like our customers. We connect with our fans in a way most brands cant imagine. Because at one time, we, too, were just enthusiasts pursuing our passion for automotive culture and watching our motorsport heroes from the grandstands.
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