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ObservePoint provides the market-leading enterprise Data Quality Assurance Platform that maximizes return on marketing technology by thoroughly identifying, analyzing, and testing javascript-based technologies deployed on web sites. The largest organizations around the world leverage ObservePoint technology to improve data quality, provide transparency into data collection methods, monitor and systematically protect vital business metrics. ObservePoint`s Data Quality Assurance Platform helps your team make better decisions off of better data. Audits are cloud-based technology that allows digital marketers to perform large-scale scans of entire online properties to assess the quality of data in third-party marketing tools. Audits identify advertising, analytics, tag management, personalization, and many other third-party technology integrations which can be impacted by data loss, data inflation, and data corruption. Simulations provide real-time metrics protection on critical web site content: purchase funnels, advertising inventory, high-traffic landing pages, and conversion tracking tags. Simulations frequently test the technology behind this critical content to protect business metrics as well as user experience. Tag Debugger is a free extension for Google Chrome that exposes data that is sent behind-the-scenes for the purpose of in-context tag debugging. Debugger clearly identifies which technologies are collecting data and exposes the data transaction.
170 Systems, Inc. is a Bedford, MA-based company in the Software and Internet sector.
VantageSTAR is a San Jose, CA-based company in the Software and Internet sector.
LeaseWeb is a leading Infrastructure as a Service (IaaS) provider serving a worldwide portfolio of over 17,500 customers ranging from SMBs to Enterprises. Our services include Public Cloud, Private Cloud, Hybrid Hosting, Colocation, and Dedicated Hosting supported by exceptional customer service and technical support. With more than 70,000 servers under management, we provide infrastructure for mission-critical websites, Internet applications, email servers, security, and storage services since 1997. We operate 17 data centers in locations across Europe, Asia and North America, all of which are backed by a superior worldwide network with a total capacity of more than 5.5 Tbps.
Leanplum is building the marketing cloud for the mobile era. Its integrated platform delivers meaningful user engagement across both messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics — all in a single solution. Top brands such as Lyft, Tesco, and Tinder trust Leanplum to create impactful relationships with their mobile users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $46MM in funding from top-tier VCs like Canaan Partners, Kleiner Perkins, and Shasta Ventures.