| Name | Title | Contact Details |
|---|---|---|
Matthew Cocchiaro |
Vice President of Product and Technology | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Fueling brands to accelerate through experiences, content & conversation that define the authentic value brands deliver in the context of their lives.
We are a private, Los Angeles-based holding company with specialty firms in content development, marketing technology and strategic services. Our mission is to understand your customers and efficiently engage with them via smart, data-driven content solutions that promote loyalty and business growth. Our scope of activity also includes product and service creation in addition to financial investment practices. Besides LA, our offices can be found across North America in Cincinnati, Columbus, Louisville, Orlando, Toronto and Vancouver.
TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and innovative technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company`s CRM is built on the powerful development platform of Salesforce.com” the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 19-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.
Finsbury Glover Hering is a leading global strategic communications and public affairs consultancy, helping clients navigate complex environments.