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Halla is The Taste Intelligence Company, founded in 2016 by Gabriel Nipote, Henry Michaelson, and Spencer Price. Taste Intelligence is the world`s only human preference engine designed specifically for grocery. Halla was formed to help grocers better understand and answer the fundamental human query, How do people decide what to eat? Today, Halla`s industry-leading Taste Intelligence engine helps shoppers intuitively find and discover grocery items they want via solutions that map 1:1 to their unique shopping behavior, in real-time. From cart pages online to printed coupons in-store, Halla drives value for the retailer and shopper at every digital touchpoint along the customer journey. Shoppers see the most enticing products at the perfect moment, resulting in bigger baskets, better rewards, and the best grocery experience possible.
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