CTOs on the Move

Primo is a leading pure-play water solutions provider in North America, Europe and Israel focused on healthy and sustainable hydration solutions. We operate largely under a recurring razor/razorblade revenue model. The razor in our revenue model is our industry leading line-up of sleek and innovative water dispensers, which are sold through major retailers and online at various price points or leased to customers. Our razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill.