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The people at Measured feel your pain. From last click to multi-touch attribution, to the rise of walled gardens and the collapse of third-party data, Measured founders Madan Bharadwaj and Trevor Testwuide have been on the same journey as you. After decades spent attacking the media attribution problem, marketers still did not have an adequate solution. Measured was built to finally make trusted cross-channel media measurement a reality.
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International Business Machines Corporation is an American multinational technology corporation headquartered in Armonk, New York, with operations in over 171 countries.
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