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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Icreon is a leading customer experience transformation company providing organizations with digital strategy consulting, design, and engineering services at scale. Founded in 2000 and headquartered in New York with offices in London and New Delhi, Icreon specializes in serving Fortune 500 clients including industry leaders like Johnson Controls, Acrisure, Jets.com to the Major League Baseball Players Association. Fortune 500 companies, growing brands, and non-profits partner with Icreon to enable their next phase of growth through digital.
White Drive Products, also known as White Drive Motors and Steering, is a global manufacturer specializing in hydraulic motors, steering solutions, and hydraulic pumps. Founded in the early 1960s by Harvey White and his family, the company has transitioned from agricultural implements to become a recognized leader in the hydraulic industry. It is part of the Interpump Group and is committed to innovation, quality, and customer satisfaction. The company offers a wide range of products, including hydraulic motors designed for various applications, advanced steering units for mobile hydraulic systems, and durable hydraulic pumps. White Drive Products also provides technical support and comprehensive repair and maintenance services to ensure optimal performance of its products. With manufacturing facilities in the United States and Europe, along with a global distribution network, the company effectively serves customers in sectors such as agriculture, construction, and mining.
Were all on our own journey and we want to be a part of yours. Lets blaze your trail together. NMLS #469510 & 456899. Federally Insured by NCUA. Equal Housing Opportunity.
Public Risk Innovation, Solutions, and Management, PRISM, is a member-directed risk sharing pool of counties and public entities committed to providing risk coverage programs and risk management services.