| Name | Title | Contact Details |
|---|
OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
STI Corp is a Essex Junction, VT-based company in the Software and Internet sector.
OmniSolve is a Herndon, VA-based company in the Software and Internet sector.
Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. Our clients, who include some of the largest media companies in the world, harness their contents potential through our real-time and historical analytics dashboard, API, and data pipeline.
NetEconomy is a Boston, MA-based company in the Software and Internet sector.