| Name | Title | Contact Details |
|---|---|---|
Brandi Lafontaine |
Vice President and Chief Data Officer | Profile |
Suzie Smibert |
Executive Vice President and Chief Information Technology Officer | Profile |
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Emodo’s accurate audiences and inventory enable advertisers to achieve superior campaign results, reduce waste and gain consumer insights. Learn more.
SportsBiz harnesses the power of AI and advanced analytics to help brands maximize sports marketing and sponsorship investments.
Strategies 360 is one of the country`s leading strategic positioning firms. With offices in ten western states and Washington, DC, we are experts at negotiating the political landscape, crafting content, building coalitions and targeting communications. We create the environment for our clients` business and public policy successes.
Don`t buy media, buy your audience. We can help you to find your audience faster and more accurately, targeting only the audience you know is in market and has some propensity to buy your product. Our goal is to help you get better results with less media budget. We are the next generation of media agency. We help companies use the data already available to them to optimise their media investment. If you are tired of getting the same response from your media agency, or just know there must be a better way, then please give us a call. We`ll make it happen. We have offices in Sydney and Brisbane and we`d love to hear from you.