| Name | Title | Contact Details |
|---|---|---|
Brandi Lafontaine |
Vice President and Chief Data Officer | Profile |
Suzie Smibert |
Executive Vice President and Chief Information Technology Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
The domain name zynergia.com is for sale. Make an offer or buy it now at a set price.
At AdRoll, it`s our mission to help every business, big or small, turn their customer data into profitable marketing programs. In 2007, three friends—an entrepreneur, a technical prodigy, and a surfing ad tech wizard—saw an opportunity in online advertising: What if the retargeting technology only available to massive companies with equally massive budgets were accessible for companies of all sizes? What if you could make cutting-edge display products both simple and affordable? What if you gave that platform a great UX, transparent reporting, and extensive control over campaigns? They jumped in with both feet and haven`t looked back since.
Stealth Creative is a full-service advertising agency located in Saint Louis, Missouri. Our talented professionals have extensive experience in all aspects of the advertising industry, with special emphasis in telecommunications, agriculture and automotive. Stealth Creative recently received WBE (Women-owned Business Enterprise) certification by the state of Missouri.
Welcome to GTB. We`re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution.) Until very recently we had three names. Team Detroit. Blue Hive. And Retail First. They were great names, but, we thought, wouldn`t one name be easier? GTB is home to 2,800 talented people working across the globe in over 40 locations for clients such as Ford Motor Company, Ford Dealers, Johnson Controls, and Purina.