| Name | Title | Contact Details |
|---|---|---|
Brandi Lafontaine |
Vice President and Chief Data Officer | Profile |
Suzie Smibert |
Executive Vice President and Chief Information Technology Officer | Profile |
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Earned money online? Use Prizeout to get more value, faster, by shopping with brands you love.
Huge is a global collective of designers, technologists and strategists. We help companies become trusted parts of people`s lives by creating products, services, and brands that people love. We were the first agency to be founded on the idea that the principles of user experience should drive not just design, but business and marketing as well. We`re known for finding new ways to harmonize the things clients need with what users really want in order to create experiences that change industries. We work with companies who are as committed to shaping culture and defining the future as we are. We specialize in helping clients overcome barriers to innovation and get to market quickly with the right product, campaign or initiative for their business. Headquartered in Brooklyn, we currently have more than 1,200 employees working across 12 offices in North America, Latin America, Europe, and Asia Pacific.
Fountain is designed specifically to help address the challenges around high-volume, high-velocity, and high-turnover recruiting within retail, delivery, food/beverage, manufacturing, hospitality, etc.
Imagination is a global independent experience company. We specialise in designing experiences that change how people feel, think and act. Whether it be to increase brand reputation and preference, drive sales or shape product design, we measure the impact of everything we do, ensuring our experiences are insight driven, optimised and aligned to our clients` objectives. Clients include Turkish Airlines, Ford, Major League Baseball, Shell, Jaguar Land Rover, IKEA, HSBC and Canon.