| Name | Title | Contact Details |
|---|---|---|
Michael Kim |
Chief Technology Officer | Profile |
Persado`s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado`s software linguistically engineers the optimal language, replacing the guesswork of copywriting. Using Persado, leading brands such as Best Buy, Citi, LivingSocial, MetLife, Neiman Marcus, Verizon Wireless, Vodafone, and ZipCar are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters. Winner of the DMA`s 2014 Innovation Award for Digital Technology, Persado is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro.
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Anchore is a leader in software supply chain security and enables organizations to protect cloud-native applications against software supply chain attacks. Anchore technology embeds continuous security and compliance checks at every stage of the software development process to prevent security risks from reaching production. Large enterprises and government agencies use Anchore solutions to generate a comprehensive software bill of materials, pinpoint vulnerabilities, identify malware and discover unprotected credentials that can lead to hacks and ransomware. With an API-centric approach, Anchore solutions integrate into the tools developers already use to detect issues earlier, saving time and lowering the cost to fix vulnerabilities.