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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Brand Builder, promotional products and corporate gifts, specialty with on campus recruiting
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; PRWeek`s 2016 Greater China Agency of the Year; PRWeek`s 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year; and NAFE`s “Top 50 Companies for Executive Women” for 2010-2017. The firm`s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
Established in 1990, Xdesign is a marketing agency in Baton Rouge, LA, dedicated to creating and connecting brands to the consumer by any means necessary.
Butler, Shine, Stern & Partners is an agency headquartered in Sausalito, California, providing services in advertising, online content, experiential marketing, web development, data analytics, integrated communications planning, and strategic brand consulting.