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Yodle is a leader in local online marketing and has been ranked on Forbes’ list of America`s Most Promising Companies for the last four years. Yodle helps local businesses find and keep their customers in the simplest, most profitable ways imaginable. Yodle was founded in 2005 and has 50,000+ customers across 250+ industries. Yodle helps local businesses build a strong online presence. Its combination of automated technology and the support of a full service marketing team makes Yodle easy to use and saves considerable time for local business owners.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Every day, hundreds of customers around the world rely on Ooyala to maximize the revenue potential of every digital video asset on every possible device. Ooyala provides everything our customers need to connect with viewers on all screens: to package, manage, publish, syndicate, measure, personalize and monetize video. We offer the industry’s most comprehensive video solution, built for modularity to enable swift integration of best-of-breed components from the video ecosystem. Our open platform integrates smoothly with existing systems and allows partners to add components easily, enabling rapid development and deployment of sophisticated media workflows. In particular, our media logistics platform helps content holders to package and prepare all content - from video to advertising - for both on-air and online delivery. Our video platform helps clients build the largest possible audience online, while our ad serving and programmatic trading tools help them extract more value from that audience. That means more views, more efficient and effective programming, and more revenue through increased CPMs across all channels. Our video player automates and integrates viewer engagement data to customize the content, layout and advertising presented to each viewer, thus delivering a truly personalized and optimally monetized video experience. Ooyala’s personalization techniques are proven in the market to drive increased user engagement and revenue. Our award-winning analytics product, Ooyala IQ, provides multi-dimensional analysis of video consumption metrics in a sleek, easy-to-use interface that works seamlessly across desktops and mobile devices. Our clients get always-on access to the data that matters most to their business. Ooyala is a subsidiary of Telstra, the largest telecommunications company in Australia.
We are a people company. We believe in the unmatched, incredible ability of people. To shape the future. To create something remarkable. To learn. To imagine. To unite. To change the world. But most people are capable of so much more than they think. We exist to unlock that untapped potential.
Words By Elena is a freelance copywriting and content writing service based in the UK that works with small businesses, creative marketing agencies, and ecommerce businesses to help them find their unique voice and connect with their community.