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MITER Brands is a prominent North American manufacturer of windows and doors, formed in 2022. The company unites well-known brands such as Milgard, MI Windows and Doors, and PGT Innovations, which was acquired in 2024. MITER Brands is dedicated to manufacturing excellence, innovation, and building strong customer relationships. The company produces a wide range of windows and doors, including impact-resistant options designed for safety in extreme weather conditions. MITER Brands emphasizes custom solutions for builders, contractors, and homeowners, focusing on energy efficiency and design flexibility. With a commitment to innovation, the company utilizes proprietary manufacturing technologies and sustainable design practices. MITER Brands serves residential and commercial markets across the nation, aiming to be the most valued window and door brand in America.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
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ZAETHER is a digital life science consultant and outcome provider for life science leaders seeking proven solutions to known challenges in getting their life science products to market.