CTOs on the Move

New Tradition

www.newtradition.com

 
New Tradition, a Blackstone portfolio company, is a premium Out-of-Home media vendor specializing in best-in-class inventory across the country. We help brands stay top-of-mind and #MakeAStatement by targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format and landmark media.
  • Number of Employees: 25-100
  • Annual Revenue: $1-10 Million

Executives

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Memento Mori

Memento Mori was founded by Hayes Drumwright, Adriel Lares and Adam Craun, three childhood friends who have together overcome serious health scares, family tragedy and times of trial with their unyielding zest for life and making every moment count to its fullest. A shared love of wine is a natural consequence of that passion, which inspired Memento Mori. An artistic or symbolic reminder of the inevitability of death, they interpret Memento Mori as Remember to Live – an ethos that`s palpable in every bottle. While Memento Mori wines capture the essence of the famed single-vineyard sites from which they are sourced – Beckstoffer Dr. Crane, Beckstoffer Las Piedras, Vine Hill Ranch, Weitz Vineyard, and Oakville Ranch – the winery`s flagship crown jewel is its Napa Valley designate blend. Superstar 100-point winemaker Sam Kaplan translates each vineyard site into balanced, terroir-driven wines that tell the story of Napa Valley, culminating in wines of intense, concentrated flavor and aromatics that reflect craftsmanship above all else.