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Digimarc is a global leader in product digitization, based in Beaverton, Oregon. Founded in 1995, the company specializes in providing unique digital identities and cloud-based solutions that integrate with various applications and machines. Initially focused on digital watermarking technology, Digimarc has developed its flagship product, the Digimarc Barcode, which allows for the embedding of digital information into images and packaging without altering their visual appearance. This technology enhances tracking and data collection, making it ideal for packaging and marketing materials. The companys solutions support efficient tracking, authentication, and data management across multiple industries, including retail, consumer goods, and media. Digimarcs mission is to bridge the gap between physical products and digital systems, generating revenue through licensing its technologies and offering cloud-based services. As a publicly traded company, Digimarc provides regular updates on its financial performance and strategic initiatives.
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