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Based in City of Industry, California, Markwins® International Corporation is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEO Eric Chen 30 years ago, the privately-held company is recognized as a Top 20 purveyor in the global cosmetic industry. With over 5,000 employees, Markwins® brands cater to and reach consumers of all ages, ethnicities, economic statuses, and skin tones. The Markwins® brand portfolio includes wet n wild®, Physicians Formula®, Bonne Bell®, Lip Smacker®, The Color Workshop®, The Color Institute®, Black Radiance®, and POP®, amongst many other internal brands and licensing deals. Markwins® brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food stores, and are available in more than 60 countries, spanning 6 continents.
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