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We help companies and brand owners predict customer behavior. Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance. As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.
Founded as a media company by Houston Harte in 1923, Harte Hanks has always been right there in the hands of the consumer, observing and learning why people do the things they do. With an average employee tenure of 10 years and an average client tenure of 12 years, we`ve always had our partners` backs, helping them navigate the consumer marketing landscape. Today`s consumer operates in real-time behavior, discovering, buying and advocating with the flow of the feed. The lines between home, work and away are gone—we work at home, shop at work and connect everywhere we go. Businesses must be ready and able to respond to this force of instant behavior. At Harte Hanks we`re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
Guidefitter is the online community and e-commerce marketplace of choice for genuine outdoor industry professionals, including professional hunting and fishing guides, and other consumers who love to hunt, fish and enjoy the great outdoors. We are pioneering the outdoor industry`s first online experience where brands, true outdoor pros and consumers engage in a common digital community, marketing and e-commerce platform oriented around a shared passion for outdoor recreation and great gear. Industry pros have access to hundreds of pro purchase programs from a central location, tools to easily promote the brands they love and a like minded community to demonstrate their abilities and expertise. Consumers benefit from a community that understands their passion for the sport and the outdoors, access to thousands of outfitters through a comprehensive search engine, and opportunities to discover and purchase great gear based on the insights from people who know better than anyone else - true outdoor professionals. Over 300 outdoor brands, including Swarovski Optik, Kenetrek Boots, Weatherby, Polaris RANGER, and First Lite Hunting Apparel work with Guidefitter to promote their brand with authentic messages through large, managed audiences of genuine outdoor professionals. Guidefitter is headquartered in Bozeman, Montana.
At Blue & Co. we work side-by-side with our clients on issues as diverse as auditing, business planning, financial controls, mergers and acquisitions, business valuation, employee benefits and litigation support. We have a solid reputation for providing candid, accurate business advice that helps our clients succeed. When you work with Blue & Co. you work with a group of professionals who serve each of our client`s unique needs with the same enthusiasm, dedication, and responsiveness that got us started more than 50 years ago. It`s these very characteristics that has led us to consistently be honored as a "Best Places to Work" in Indiana and Kentucky, as well as the "Best Employers in Ohio"— honors we strive to reflect in our communications, our benefits and the culture we create.
Marketing AI Institute is an online education and conference business that makes AI approachable and actionable to marketing leaders around the world. The Institute hosts the annual Marketing Artificial Intelligence Conference (MAICON) in Cleveland, Ohio, and runs the AI Academy for Marketers online education platform and community.