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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. Beckon serves marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact. Find your strength in numbers with Beckon.
Empower Geographics is one of the leading companies in the Business Services sector.
We deliver brand excitement by telling inspirational stories, amplifying the moments that energize fans, and generating emotional connections that enhance people`s lives: creating passionate, life-long consumers of our clients` brands.
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco plc (BAT), and represents the largest market in the global BAT Group. The Reynolds organization and its predecessor companies can trace roots back to 1760. Today, we are leading the transformation of the tobacco industry with operating companies that offer a wide range of products to address the evolving preferences of adult tobacco and nicotine consumers. We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our businesses. Every day, our people, workplaces, and brands set us apart as we create a future that redefines the ways adult tobacco and nicotine consumers enjoy tobacco and nicotine in the 21st century. If working together to achieve this purpose speaks to you, you are in the right place. As a member of our team, you`ll join an exceptional workplace, collaborating across borders with colleagues from multiple disciplines to evolve our businesses in one of the most dynamic phases of our history. To keep up with the change happening in our industry, we have the most intelligent, curious, and resilient people in business taking on new challenges to drive us forward, and seek forward-thinking leaders with new skills and capabilities to join us on the journey. We invest in employees` careers and total well-being because we know our organization succeeds when our people thrive. Creating A Better Tomorrow™ starts with being more inclusive today. To learn more about Reynolds American Inc. and its operating companies, please visit www.reynoldsamerican.com. Reynolds American Inc. is an indirect, wholly owned subsidiary of the BAT Group and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; R. J. Reynolds Vapor Company; Modoral Brands Inc.; RAI Innovations Company; RAI Services Company; and Reynolds Marketing Services Company.