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Championing & improving the practice and practitioners of marketing effectiveness.
Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their user bases. Attribution analytics and install tracking helps our customers measure the effectiveness of their app marketing enabling them to find the highest quality and most profitable users. Onboarding Links, offer a way to personalize a mobile apps new user experience ensuring the highest possible engagement and retention rates. Word of Mouth supercharges viral reach making it possible to acquire new users at a fraction of the cost of traditional mobile advertising. Tapstream tracks billions of campaign events every month on behalf of thousands of customers such as Microsoft, Turner Broadcasting, Twitch.tv, Yummly, Hootsuite, WebMD, and more.
Founded in 2000, Visible World is the leading provider of targeted television advertising solutions in America. The company’s suite of products and services makes it easy to produce, target and measure TV ads that are more relevant for viewers and more effective for advertisers, making advertising inventory more valuable. For more than 10 years we have been developing technology that makes TV advertising more efficient and effective—we’ve been awarded 24 U.S. patents to date for technology we developed ourselves, and more are on the way. But we’re not just doing R&D. Visible World has been successfully delivering targeted TV ads at the DMA, cable zone and household levels across the U.S. for nearly a decade. Today, Visible World empowers more than 300 advertisers to deliver more targeted, effective and accountable local TV ad campaigns to consumers in approximately 80% of U.S. cable homes.
Centerfield drives more than two million sales each year for residential services, business services and telecommunications brands such as AT&T, Charter Spectrum and Frontier Communications. Our technology platform, Dugout, and leading consumer guides engage with in-market consumers to help them purchase the right product or service, including internet connections, TV plans, phone, and security, for their home and business.
Simmons Sharpe was founded in 2015, by Bill Sharpe, the former chairman of Havas Canada, and Heather Simmons, the former CMO of Dell Canada. At Dell, Heather was Bills client for 9 years. Remarkably, they still like each other. They lead the company from hipsterville, better known as Queen East, in Toronto. Most of the actual work however, is done in Halifax, where Mitchell Hunter runs the show. The Simmons Sharpe difference is our focus on end-to-end demand generation and measurement. And by end-to-end, we mean including customer care and sales in marketing initiatives, and automating and measuring from impression to signed contract. Because marketing matters most when it impacts bottom-line sales and builds long-term relationships with customers.