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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
The Dr. Phillips Center for the Performing Arts is a leading cultural venue located in downtown Orlando, Florida. It showcases a wide array of performances, including theater productions, concerts, dance, and comedy shows. The center is dedicated to making the arts accessible to everyone, guided by its mission of "Arts For Every Life." Facilities at the center include the Walt Disney Theater for major productions, Steinmetz Hall for orchestral performances, and the Alexis & Jim Pugh Theater for smaller shows. The AdventHealth School of the Arts offers educational programs in music, theater, dance, and visual arts. Additionally, the center hosts community outreach events and provides spaces for private gatherings, making it a vibrant hub for cultural exchange and creativity in the community.
Fogo de Chão is a Brazilian chain of churrascarias, or steakhouses, founded in 1979 in Porto Alegre, Brazil. The restaurant specializes in the traditional gaucho method of churrasco, which involves fire-roasting high-quality meats over an open flame. The founders, who grew up in Brazils Serra Gaúcha region, opened their first restaurant to share this culinary heritage. The company expanded to the U.S. in 1997 and has since grown to approximately 76 locations worldwide, including 59 in the U.S. The dining experience at Fogo de Chão features continuous service, where Gaucho chefs carve skewers of freshly grilled meats at the table. The all-you-can-eat menu includes up to 16 types of meats, along with a market table of salads and traditional Brazilian sides. The restaurant promotes a casual dining atmosphere, welcoming guests to enjoy a cultural Brazilian experience without a formal dress code. Fogo de Chão is committed to sourcing and preparing ingredients with respect for food, reflecting its rich culinary traditions.
Unified Door & Hardware Group is a prominent distributor and service provider of commercial doors, hardware, and building specialties, located in Pennsauken, New Jersey. Established in 2013 from the merger of Commercial Hardware and TruFit, the company operates 31 locations nationwide and employs around 1,000 people, generating $92 million in revenue. In September 2024, it was acquired by Foundation Building Materials. The company offers a wide range of products and services across various construction divisions. This includes commercial doors and hardware, building specialties like bathroom partitions and fire protection, and access control systems. Unified Door & Hardware Group also provides custom fabrication, project management, professional engineering services, and installation for both new construction and aftermarket projects. They cater to diverse sectors such as healthcare, hospitality, government, and retail, working closely with contractors, developers, and building owners. Their extensive industry experience and commitment to personalized service set them apart in the market.