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Since 1999, our company has been breaking down barriers to international cross-border commerce, paving the way for global ecommerce growth. The company first came to market as E4X when it introduced a patented technology that allowed ecommerce retailers to automatically present and settle transactions in the preferred currencies of its international visitors. As the business matured, it became clear that the challenges to cross-border commerce went way beyond currency – to include payment services, logistics, and cultural considerations. In response, we developed a complete solution that allowed companies selling online to quickly and easily sell internationally. Finally, retailers had a simple, turnkey solution to going global. The company was named FiftyOne. In 2012, FiftyOne acquired Borderfree, another international ecommerce company, from Canada Post, and adopted the name in 2013.
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