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Crimson Hexagon was born while searching for a way to deal with challenging health care data sets in the developing world. We quickly realized that it could be applied on a grander scale: distilling meaning from the vast amounts of data in the social media landscape. In Jorge Luis Borges` short story The Library of Babel, an infinite expanse of hexagonal rooms filled with books contained every possible arrangement of letters. For every important, beautiful, or useful book in this library there existed endless volumes of gibberish. The only way to navigate this vast sea of meaningless information was to locate the Crimson Hexagon, the one room that contained a log of every other book in the library – a guide to extracting meaning from all the unstructured information. Like Borges` Crimson Hexagon, we aim to be a key to the world of social data, guiding your business and helping you uncover where to go next.