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EquiLend's original business plan in 2001 called for providing statistically meaningful industry benchmarks and market data. At that time, no such offering was prevalent in the industry. Since then, the data services market has proven that a demand exists for these products and services. Ten years later, EquiLend initiated the build for a securities finance market data business. By the end of 2011, a raw data feed and graphical user interface were complete. These two products were introduced to an initial test group from our client base and produced a positive response. DataLend has continued to fine-tune its service offering based on user feedback, client needs and market demand, and since going live in January 2013 has brought on more than 30 clients.
Lincoln Financial is a Overland Park, KS-based company in the Financial Services sector.
Madison Investment Advisors is a Madison, WI-based company in the Financial Services sector.