| Name | Title | Contact Details |
|---|---|---|
Rahul Yadav |
Chief Technology and Digital Officer | Profile |
We`re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with big data and Video AI designed to connect brands with audiences across all screens. Our platform brings together the two best TV industry leaders technologies and devices, to create one platform for activating and measuring media across connected TVs and digital video. Our actionable insights help marketers fine tune cross-screen campaigns in flight; and understand ad performance to optimize media buys. Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ad Solutions stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.
We are building a new accountable & addressable supply chain for the industry. Brands and their partners use our technology and services to achieve the performance they deserve with less effort. We created the first software for real-time media buying in 2007 and today work with over one-third of the Fortune 500 and more than 3,500 brands and their agency partners to grow and deepen direct customer relationships. Our clients can access the purest supply to reach real humans at the scale they need across channels like mobile, CTV and display and can use a combination of advanced AI and human expertise to drive improved results over time.
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