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Swirl is an ad tech innovator that is powering the next generation of mobile advertising. We`re reinventing shopper marketing by bringing mobile advertising to the place where more than 90% of all retail sales take place – in the store. Digital content delivered automatically to consumers` smartphones when and where they shop. Now that`s smart. Swirl offers leading retailers, brand advertisers, and publishers the industry`s most advanced platform for proximity-based indoor mobile marketing. By leveraging the power of Bluetooth Smart® beacons, retailers and brands are able to digitally engage with and influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world`s first programmatic ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted messages and offers directly to shoppers wherever their products are sold. Swirl`s patent-pending technology is used by leading companies such as Lord & Taylor, Hudson`s Bay, Urban Outfitters, Marriott, Alex and Ani, Timberland, Kenneth Cole and more. The company is led by an accomplished team of media and technology executives and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners.
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