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Founded in 1917, the American Association of Advertising Agencies (4A`s) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A`s, more than 60 percent of our membership bills less than $10 million per year.
PRISA is the world`s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, news and information, and entertainment. Present in 23 countries, PRISA reaches million people through its global brands El País,LOS40, Santillana, W Radio and As. As market leader in press, TV, both spoken-word and music radio, and education, it is one of the Spanish-speaking world`s largest media groups thanks to its high-quality content and its eagerness to embrace the digital economy through the connectivity and innovation of its products and services. Its presence in Brazil and Portugal, and among the growing Hispanic community in the US, opens up a global market of 700 million people.
DDB New York is a full-service advertising agency offering best-in-class marketing solutions to clients across the intersection of creativity, data and technology. As the original boutique agency, we bring you the spirit of innovation with the muscle of the network and believe in the unreasonable power of creativity to produce results. We have built our success on this, and the belief that strong and insightful strategic thinking is what leads to big ideas that not only influence behavior, but that drive culture and transform brands.
BlueConic is the world`s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 180 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Hearst Communications, Moen, T-Mobile, Shinola, America`s Test Kitchen, and American Kennel Club.