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YCS Marketing is a Kansas City-based, community-minded marketing agency with a passion for technology. We specialize in creating, innovating, deploying and supporting digital and mobile consumer benefit technology that offers sustainable marketing platforms from coast to coast. Our technology increases revenues, customer retention and engagement as well as reduces customer acquisition costs for our clients. Our marketing philosophy stems from our entrepreneurial spirit. We get it. We know how hard you work and we understand the need for innovative technology that keeps you ahead of your competition. Our digital technology solutions work for businesses, organizations, professional fundraising institutions, alumni groups and other technology providers. With extensive experience in technology, growth strategies, marketing, design, brand management, social media, web identity, mobile app development and mobile consumer benefit platforms, we have the expertise you need to be successful!
BRANDish has grown from a handful of local Phoenix, AZ clients to a roster of local, national, and international clientele. We have handled celebrity endorsement campaigns, brand ambassadors and social media influencer campaigns with great success. We`ve developed high-profit, low-cost email campaigns and are experience in paid media. Want to try something groundbreaking? The team at BRANDish can make it happen.
We believe that in today`s adaptive world everything begins and ends in media. Our role in this world is to help clients grow their business and to become their lead business partner and we achieve this through a culture of original thinking driven by speed, teamwork and provocation. Our network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world`s leading communications services group.
McCann New York is the headquarters of McCann Worldwide, one of the world largest advertising agency networks with operations in over 120 countries. The agency opened in 1912 with Truth Well Told as its founding -- and enduring -- creative philosophy. As we have enhanced this strategy-based creative approach to keep it relevant in today’s multichannel brand communications world, we have strengthened our ability to unearth consumer insights, highlight behavioral brand truths, and create innovative multiplatform experiences that help our clients’ brands play a meaningful role in consumers lives.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.